Sept. 30, 2009
SANTA CLARA, Calif. - The West Coast Conference is in search of the league's "No. 1 fan" of women's basketball for all eight institutions. Broncos fans should visit www.wccfandraft.com or SantaClaraBroncos.com to attend the virtual WCC Fan Camp and have a chance to win tickets to the 2010 Zappos.com WCC Basketball Championships on March 5-8 at the Orleans Arena in Las Vegas.
The program, which was produced by marketing and design firm Magner Sanborn, was funded by a 2009-10 NCAA Women's Basketball Marketing Grant. The West Coast Conference was one of only 18 recipients of the grant program, which dedicated approximately $750,000 nationally to increase awareness, exposure and increase attendance of women's basketball.
"With the help of the NCAA Women's Basketball Grant, the West Coast Conference and its institutions were given the opportunity to design and implement a new and unique viral marketing campaign that would have not been possible in the past," said WCC Commissioner Jamie Zaninovich. "We feel very strongly about promoting our women's basketball programs as much as possible, and feel that the WCC Fan Draft concept will greatly enhance each of our school's women's basketball marketing efforts for the 2009-10 season. We hope that success from this program will help us to continue to earn these grants in the future."
The NCAA Marketing Grant concept was generated from the NCAA Division I Women's Basketball Discussion Group. The group consisted of head coaches, media representatives, former student-athletes and conference, institutional and Women's Basketball Coaches Association administrators. This initiative has been strongly supported by the NCAA Division I Women's Basketball Committee, and the NCAA Division I Women's Basketball Issues Committee.