Influxer | Santa Clara
SANTA CLARA, Calif. – In their ongoing efforts to maximize opportunities for student-athletes to monetize their name, image and likeness, Santa Clara Athletics has announced a partnership with Influxer, an officially licensed vender that creates co-branded apparel customized with players' names and numbers.
Fans will now have the opportunity to support the Broncos in style with personalized merchandise. All Santa Clara student-athletes will have the opportunity to create his or her own web page that showcases their personalized gear available for purchase.
In addition to creating a monetization space for the student-athletes, Influxer will also provide them with education and training on marketing, entrepreneurship and personal branding.
"Influxer is excited to work with Santa Clara University because Ryan Merz, Matt Penland and the administration understand not only the immediate benefits of working with us, but also the long-term resources for their student-athletes," said Influxer Vice President Keith Miller. "NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes."
Influxer, who is partnered with over 300 universities, including Oklahoma, LSU and Houston, will not only oversee the online store, but also all fulfillment and customer service while collaborating with Santa Clara and its student-athletes on creative elements and marketing.
Bronco fans can purchase their co-branded apparel right
here. Be sure to also follow @scu_merch on Instagram.
This partnership with Influxer is just the latest endeavor for Santa Clara Athletics in increasing NIL opportunities for their student-athletes, including
The Mission NIL and the
Santa Clara NIL Exchange.