SANTA CLARA, Calif. — Santa Clara Athletics has announced a new three-year partnership with FanWord, the leading AI-powered storytelling company in college sports. Through the agreement, Santa Clara will integrate FanWord Assist, FanWord's content creation platform, into its communications operation to strengthen and scale storytelling across all Broncos programs.

FanWord Assist gives athletic communications teams the ability to efficiently produce things like game recaps, feature stories, player bios, and award nominations. Built specifically for college sports, the platform is designed to accelerate the process for written content creation while preserving each program's distinct voice and brand identity.

"We are excited to partner with FanWord as the next step in our ongoing efforts to better tell the story of Santa Clara Athletics," said Matt Steward, Santa Clara Associate Athletics Director, Media Relations. "FanWord has established itself as the industry leader in AI-powered storytelling, and provides sports communicators with the necessary tools to be more efficient in our day-to-day operations. We are excited to begin this journey together."

FanWord currently works with more than 200 athletic organizations across all levels, including Division I partners such as Gonzaga, Boise State, UC San Diego, and UC Santa Barbara. Santa Clara joins a growing network of West Coast Conference institutions and forward-thinking programs using AI-driven tools to meet the demands of modern sports communications.

"Santa Clara has built one of the most well-rounded athletic programs in the West Coast Conference, and their commitment to excellence extends well beyond the field of play," said Chris Aumueller, CEO of FanWord. "We're proud to enter into this three-year partnership and look forward to helping the Broncos tell more of the stories that define their student-athletes, coaches, and community."

As storytelling continues to play a central role in fan engagement, NIL, and recruiting, this partnership positions Santa Clara Athletics to produce more consistent, high-quality content at scale — while freeing up staff to focus on the initiatives that matter most.

ABOUT FANWORD
FanWord is the leading AI-powered storytelling company in college sports and works with more than 200 athletic organizations across all levels of the industry. To learn more about FanWord Assist, click here.